The three types of business processes, where research helps to bridge business with consumers or customers, are:
Strategic: processes linked to fundamental business objectives such as strategy development and portfolio management
Project-related: processes that focus on a particular initiative, such as a product launch and service change
Operational: repetitive tasks to support the business from product and marketing to the evaluation of results.
Also, there are many different approaches to organising business processes, such as:
When we do not adequately integrate research into the business process, it may result in 'not meeting consumer needs'. The consequence is that the business is unlikely to grow. You can compare it with being a fisherman in uncharted waters: you need to know what to fish for, what equipment you need to catch the most fish, where to find the fish and if there are any fish at all.
You can use the following framework to integrate research into your business process: