How to accelerate marketing and product development with consumer insights

About Method Academy

Method Academy gives you powerful tools for solving business problems, especially for product developers, innovators and marketeers.

Each tutorial is user friendly, delivering practical advice on how to conduct market research well. You'll enjoy our easy to use tools, as they'll help solve practical problems across your business.

Tutorials are added weekly. Subscribe to Method Academy today to receive your exclusive and free tutorial link every week.

Content

WHY MARKET RESEARCH
RESEARCH AND BUSINESS
Growing business: how to turn your business goal into a research objective

Easy way to integrate market research into your everyday job

Why 'Agile Research' is a buzzword
RESEARCH METHODS
Research methods at a glance

How to select the right research method with max gain
DO RESEARCH YOURSELF
No need to outsource! Tasks you can easily do yourself

How to implement the observation method in-house

How to implement the in-depth interview method in-house

Survey/Poll: Learn to write great questionnaires

Survey participants: where and how to find them

Outsourcing made easy: How to work with external suppliers/agencies
KEY RESEARCH TASKS
Simple guide on how to search for new product ideas

Validate and test your product ideas. Concept tests

How to develop punchy product and packaging claims and test them with consumers

Critical measures in evaluating your creatives and ads

How to find the optimal price for your product
POPULAR FRAMEWORKS AND MARKET RESEARCH
Design Thinking Guide. 6 simple steps for ideation, facilitation and testing

Customer Development and Market Research

LEAN: maximize customer value while minimizing waste

Customer Journey Mapping (CJM)

Jobs To Be Done (JTBD): create and sell products that people will buy

(R)ICE prioritization model
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