About Method Academy
Method Academy gives you powerful tools for solving business problems, especially for product developers, innovators and marketeers.
Each tutorial is user friendly, delivering practical advice on how to conduct market research well. You'll enjoy our easy to use tools, as they'll help solve practical problems across your business.
Tutorials are added weekly. Subscribe to Method Academy today to receive your exclusive and free tutorial link every week.
Each tutorial is user friendly, delivering practical advice on how to conduct market research well. You'll enjoy our easy to use tools, as they'll help solve practical problems across your business.
Tutorials are added weekly. Subscribe to Method Academy today to receive your exclusive and free tutorial link every week.
Content
FEATURED TUTORIAL
WHY MARKET RESEARCH
RESEARCH AND BUSINESS
DO RESEARCH YOURSELF
No need to outsource! Tasks you can easily do yourself
How to implement the observation method in-house
How to implement the in-depth interview method in-house
Survey/Poll: Learn to write great questionnaires
Survey participants: where and how to find them
Outsourcing made easy: How to work with external suppliers/agencies
How to implement the observation method in-house
How to implement the in-depth interview method in-house
Survey/Poll: Learn to write great questionnaires
Survey participants: where and how to find them
Outsourcing made easy: How to work with external suppliers/agencies
KEY RESEARCH TASKS
A simple guide on how to search for new product ideas
Validate and test your product ideas. Concept tests
How to develop punchy product and packaging claims and test them with consumers
Critical measures in evaluating your creatives and ads
How to find the optimal price for your product
Validate and test your product ideas. Concept tests
How to develop punchy product and packaging claims and test them with consumers
Critical measures in evaluating your creatives and ads
How to find the optimal price for your product
POPULAR FRAMEWORKS AND MARKET RESEARCH
Design Thinking Guide. 6 simple steps for ideation, facilitation and testing
Customer Development and Market Research
LEAN: maximize customer value while minimizing waste
Customer Journey Mapping (CJM)
Jobs To Be Done (JTBD): create and sell products that people will buy
(R)ICE prioritization model
Customer Development and Market Research
LEAN: maximize customer value while minimizing waste
Customer Journey Mapping (CJM)
Jobs To Be Done (JTBD): create and sell products that people will buy
(R)ICE prioritization model
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